Advanced Magento Performance Audit

Better performance means better user experience and Google's new updates focus heavily on UX, actually, it’s an of the main metrics for them to determine the quality of eCommerce stores.
Having a slow website is like bringing a knife to a gunfight where your competition has better scores on their CWB and you are still competing on links & content which are super expensive and will result in significant traffic mostly to your blog posts pages.
Our audit service reports aim to improve performance, loading speed and the overall shopping experience of your website.

What this Magento 2 Audit Includes:

Here is what you would expect from our audit. For each of those we will work with you hand in hand till you solve all the issues and advise you on which technologies, plugins, and extensions are best for your case.

Device-Based technical audit:

Our mobile performance audit is a little different from the desktop one on some points and on recommendations prioritisation.

Increasing performance score on the desktop is easier than on mobile and that’s due to slower processors on mobile, mobile devices have specific CSS rules, and images load differently on mobile.

Mobile optimization should differ from desktop one and that’s taking into consideration GA data on the majority of device types used to enter your website so that we know exactly who we are optimising for.

Frontend Magento performance audit:

Often, we focus on the following points when we analyse each website in order to increase conversion rate:

Navigation Enhancements:

Using the right layered navigation for large category pages is mandatory for fewer server requests, we make sure that this is done the right way.

CSS configuration:

Merging and minifying CSS files for mobile and desktop each with special needs.

Use JS the right way following ESLing Rules:

Merge and minify JS files that block proper rendering of the webpage.

Images optimizations:

Use Webp images if possible or optimised jpg for faster pages.

CDN optimization:

Use a good CDN that will match your targeted audience country and most of the devices used from GA data.

Backend Performance Audit:

Cache Management:

Make sure that the website is using the right caching setup.

Enabling compression for the right files:

Compressing the files that will not result in any display issue on mobile or desktop.

Log Analysis:

We will analyse the log files where most requests are being made so that we see how to optimise the right section of the website.

Reduce server response time:

A slow server response time can lead to poor user experience, increased bounce rates, and lower conversions.

Customers expect fast-loading websites, and a delay in server response can frustrate them, causing them to abandon your site and seek alternatives.

How our Audit is Structured:

The way we represent the audit defines how fast it will be implemented that's why we try to help your developers the most to make it easy for them to implement and solve all the issues you have on your Magento store, we follow these three steps

Define performance goals:

Clearly define the performance goals you want to achieve for your Magento store.

This could include specific targets for page load times, server response times, and other performance metrics.

Gather performance data:

Collect performance data using tools like Google PageSpeed Insights, GTmetrix, or WebPageTest.

These tools provide insights into various performance metrics, including page load times, resource sizes, and recommendations for improvement.

Analyze server infrastructure:

Review your server infrastructure to ensure it is properly configured and optimized for Magento.

Evaluate factors such as server capacity, memory, disk space, and network connectivity to determine if any improvements or upgrades are necessary.

Review caching mechanisms:

Assess the caching mechanisms in place, such as Full Page Cache (FPC), Varnish caching, or Redis caching.

Verify if caching is enabled and properly configured to leverage the maximum benefits of caching.

Optimize database performance:

Analyze the database performance and identify opportunities for optimization.

This can include cleaning up unnecessary data, optimizing database tables, and ensuring proper indexing is in place.

Evaluate theme and extensions:

Review the installed theme and extensions to identify any that may be negatively impacting performance.

Consider disabling or replacing any extensions that are not essential or causing excessive load times.

Assess code and server-side performance:

Review the codebase for performance issues, such as inefficient queries, excessive database calls, or poorly optimized code.

Check for code quality and consider using performance profiling tools to identify and resolve bottlenecks.

Front-end performance:

Evaluate front-end performance by analyzing the structure, size, and loading time of CSS, JavaScript, and image files.

Minify and combine files, optimize images, and consider lazy loading techniques to improve front-end performance.

Monitor and test performance:

Implement performance monitoring tools to track the ongoing performance of your online store.

Regularly test and benchmark your store's performance to ensure it meets your defined goals.

Implement optimizations:

Based on the findings from the performance audit, implement the identified optimizations.

This may involve making changes to server configurations, caching settings, codebase optimizations, or front-end improvements.

Validate improvements:

After implementing optimizations, retest and validate the performance improvements achieved.

Compare the performance metrics to the initial data gathered during the audit to assess the effectiveness of the optimizations.

Continuously monitor:

Performance optimization audit is an ongoing process.

Continuously monitor your Magento store's performance, gather feedback from users, and stay updated with the latest Magento releases and best practices to ensure your store's performance remains optimized over time.

By following this performance audit process, you can systematically identify and address performance issues in your Magento store, resulting in improved speed, responsiveness, and overall user experience.

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